"Viva Piñata" Universe Revealed — Entertainment Property Brought to Life by Microsoft, Rare and 4Kids Entertainment Spontaneous
and fun, piñata-filled world showcased via animated television series,
immersive Xbox 360 video game and wide range of merchandise. Microsoft Game Studios and 4Kids Entertainment, Inc. (NYSE: KDE)
today celebrate the introduction of "Viva Piñata," a high-energy,
mass-appeal entertainment property created by Rare Ltd. that brings a
vibrant world of living piñata animals to video games, television and
beyond. The "Viva Piñata" universe showcases an engaging cast of
colorful, wild-roaming piñata animals that entertain and challenge
imaginations.
"Viva Piñata" will offer a number of entertainment
elements enjoyable for everyone — from kids to adults. The "Viva
Piñata" world will include a Saturday morning 3-D animated television
series, slated to premiere this fall on 4Kids TVTM on FOX, that is produced and created by 4Kids Entertainment, known for such powerhouse properties as Yu-Gi-Oh!®, Pokémon®, Cabbage Patch Kids® and Teenage Mutant Ninja Turtles®. An immersive video game developed by Rare Ltd. exclusively for the Xbox 360TM
video game and entertainment system is scheduled to debut this holiday
worldwide, enabling gamers to create and customize piñata-filled
adventures in their own evolving world. The 4Kids Entertainment
licensing program will result in additional licensed products launching
in 2007. Additional information can be found at http://www.vivapinata.com.
"With
'Viva Piñata,' we are introducing a revolutionary brand that will
entertain, inspire and excite children, families and creative minds
around the globe," said Peter Moore, corporate vice president of the
Interactive Entertainment Business at Microsoft Corp. "With Rare and
4Kids Entertainment we will best showcase the vibrant world of 'Viva
Piñata,' enabling a mass audience to have an immersive experience via
the animated television series, the Xbox 360 title and related
merchandise."
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December 1, 2008
